I'll cut to the chase here...
Mix the primer according to the manufacturer's instructions! There are lacquer primers that you "thin" out to spray, and there are 2K (two component) primers that require a hardener to be added. When I worked in collision repair (thank god I'm not anymore), I even had some primers that were 4 components to mix. Primer, hardener, reducer, and flex agent.
You do get what you pay for, and I'd rather use a high quality primer beneath any paint job that I do. I want to do it ONCE!
Michael, I have to add here, you CAN screw up primer. My boss back in the day, more than once he forgot to add hardener to a primer that required it. That resulted in loads of fun wiping primer off the car. LOTS of towels & lacquer thinner!!
Just read & follow the instructions for the product that you decide to use.